By Gabriel Martinez
Wag-O-Shag Lodge, based in Waukesha, Wisconsin, is hoping to revitalize the way Arrowmen think about their lodge. The campaign is called "Red, White and You."
The slogan is part of a campaign designed to help Arrowmen understand how their participation can help benefit the entire lodge. The more youth that are inspired to lead and learn, the better the lodge. Brad Singer, the lodge's adviser, said the program hopes to challenge lodge members to think about their role in the program.
"By analyzing the red and white of the arrow, Arrowmen can decide what they can do in it [the organization], discover what they can do for the program and what the program can do for them. Ultimately, to make it yours," Singer said.
The idea of this campaign was introduced at the lodge's last Lodge Leadership Development, where members discussed the 70th anniversary of Wag-O-Shag.
"The red and white of the sash is beautiful, but what makes it special is you," said Singer. "We come together as brothers and not troops or units, but as individuals working together for a common goal. Plus it's a great way to give away promotional items to excited Arrowmen who love giveaways, which is a great incentive."
To help spread the message, Wag-O-Shag is giving away promotional items with the 70th anniversary theme printed on them.
The success of this year's campaign has already led the lodge to change its program for years to come. The lodge leadership has decided that each year the lodge will have a theme, similar to a conclave.
The goal is to promote the program, and by doing so the campaign will increase service and participation.