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Branding


A branding guide has been developed to help chapters, lodges and sections incorporate the Order of the Arrow brand into their communication materials. We are excited to share this new resource and take one more step toward better and more unified OA communications. Please take a moment to download and view the branding guide, as well as the corresponding logo assets.

The guide gives direction for utilizing key OA logo images: the signature, the trademark, the seal, and the tagline. The guide also provides guidance on color and font usage, as well as information about embroidery pieces, print materials, and other branded items.

The branding guide also contains resources for all Arrowmen, lodges and sections to use for year-round promotional materials such as newsletters, emails, websites, flyers and patches. By using consistent brand elements and adhering to the published guidelines, we can create a strong, unified voice for our organization.

Please note: the signature logo download links below are provided for the general OA signature that reads "Scouting America" above "Order of the Arrow." As you will see in the branding guide, the signature allows for customization of this logo with text denoting your specific lodge, section or region. To generate your custom signature logo, please use the widget below.

Feel free to reach out to @email with any questions regarding the use of the OA branding guidelines or resources.

Brand Guide & Assets

Note: Each region is in possession of the section social stamp image files and can distribute those to section leadership. Please contact your region leadership for these resources.

OA Marks and Logos Usage

OA marks and logos usage policy information is available in the Site Information and Policies section.

OA Color Palette

Download the OA Color Palette (Adobe Illustrator, 337 KB)

Primary Colors

OA White

HEX: #FFFFFF
RGB: 255, 255, 255
OA Grey

HEX: #36454F
RGB: 54, 69, 79
OA Red

HEX: #E31837
RGB: 227, 24, 55

Secondary Colors

OA Dark Red

HEX: #650812
RGB: 101, 8, 18
OA Grey 2

HEX: #E6E7E8
RGB: 230, 231, 232
OA Black

HEX: #030006
RGB: 3, 0, 6
OA Blue

HEX: #005596
RGB: 0, 85, 150

Typography

The OA brand uses two fonts primarily: Museo Sans and Museo Slab. As noted in the brand guide, we use a combination of these fonts for headlines and body copy. You can purchase licenses to these fonts at the following links:

Museo Slab

Museo Sans

Note: You need only to purchase the 300 and 700 weights of each font.

If you would prefer to use our alternative fonts, Gill Sans and Rockwell, you will most likely be able to find them standard in software such as Microsoft Word. If not, we advise purchasing the Museo fonts, rather than purchasing these alternative fonts.

Email Signature

To use this email signature, simply copy and paste all of the text and the logo image from your browser into the proper field in your email client's signature settings. Then, customize the text to your needs.

First M. Last  |  Position
Pronouns:

ORDER OF THE ARROW
Subordinate Group

Address Line 1
City, State Zip
P ###.###.####
[Email]
[Twitter]

Sample Signature

Johnny H. Arrowman  |  Lodge Chief
Pronouns: They/Them/Theirs

ORDER OF THE ARROW
Sample Lodge

456 Goodman Ave
Irving, TX 65432
P 555.555.5555
email@example.com
@SampleLodgeChief

Signature Logo Generator

To generate your custom lodge, section, or region sub-brand signature logo, please use the widget below. Simply type in your lodge, section or region name in the following format, and the widget will allow you to download your custom logo. This widget may only be used to generate appropriate lodge, section, region, or committee logos. All other uses are strictly prohibited and not endorsed by the Order of the Arrow.

  • Lodge: Kawida Lodge
  • Section: Gateway Region Section 1N
  • Region: Eastern Region

Zoom Backgrounds

To use the individual Zoom backgrounds, click the link and save the file to your computer. You can then select the file as your background from within Zoom.

The zip file containing all of the backgrounds must be expanded before using an individual file.

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