Session Description:
This session will delineate what types of social media are available and preferred for use by the Lodge. It will develop when social media can be used effectively to enhance Lodge events and activities. It will determine who are the target audiences that Lodge hope to reach. Finally, it will define how social media can be used to be inclusive and comply with BSA guidelines. Participants who attend this session will Seek New Heights in their understanding of the use of social media in Lodge information dissemination and brotherhood building.
Learning Outcomes:
Objective 1: Discuss available types of social media available to providing Lodge members for
contacting target audiences.
Outcome 1: Participants will understand what others think are social media resources
available to them.
Objective 2: List the types of Lodge events and activities that might benefit from the use of
social media.
Outcome 2: Participants will appreciate how others use social media resources to market
Lodge activities and events.
Objective 3: Explore the target audience(s) that can and should be reached by well-crafted
social media content coming from the Lodge.
Outcome 3: Participants will compare who can be reached by appropriate social media
offerings.
Objective 4: Define what guidance BSA offers regarding appropriate distribution of social
media to Youth versus adult Lodge members.
Outcome 4: Participants will know the BSA expectations for the use of social media when
contacting others.